Meghan Markle has finally launched her lifestyle brand, As Ever, with eight products in total available to purchase online. The Duchess of Sussex took to her as well as As Ever's official Instagram account on Thursday afternoon to announce that her brand's launch has gone live. The website has nine products in total with eight available to purchase, however, six of them have already sold out.
In her post, which featured images of some of her products, Meghan said: "We’re live! Come shop the As ever collection I’ve poured so much love into. So excited to share this with you. *Limited quantities for each seasonal drop*." Meghan's brand is thought to release new product collections seasonally. For its first collection, As Ever's launch includes a raspberry spread in keepsake packaging, a raspberry spread without keepsake packaging, herbal lemon ginger tea, herbal peppermint tea, herbal hibiscus tea, her flower sprinkles, crepe mix, shortbread cookie mix with flower sprinkles included and a limited-edition wildflower honey with honeycomb.
Developed in partnership with Netflix's CPG division, this collection offers a glimpse into Meghan's approach to "elevated, everyday living" and is inspired by her "long-lasting love" of cooking, entertaining, and hostessing "with ease".
Meghan's raspberry spread in keepsake packaging costs 14 dollars (£10.80), while her limited edition wildflower honey with honeycomb is priced at 28 dollars (£21.60). The spread without the packaging will become available later for 9 dollars (£7).
Meanwhile, her flower sprinkles, which the duchess uses frequently and refers to in her Netflix series, come at a price point of 15 dollars (£11.60).
The herbal teas - lemon ginger, peppermint and hibiscus - cost 12 dollars (£9.30) each, with the crepe mix and shortbread cookie mix both priced at 14 dollars (£10.80).
At the time of writing, all products apart from her cookie mix and crepe mix had sold out, just minutes after the online shop went live.
Some of the products were later restocked again, with her two mixes ending up selling out too.
Ahead of their launch, Meghan said in a newsletter to followers: "Of course, you'll find the raspberry spread that started it all presented in keepsake packaging that you can repurpose to tuck away love notes or special treasures, and to remember this pivotal moment with me. Think of it as our time capsule."
She added: "I hope when you see what I've worked so hard to create, you're encouraged to know that whatever life brings, you can do it too.
"Your value, your creativity, your joy - that is you, as it's always been and always will be. You are you - As ever, and forever."