King Charles's pal has openly discussed the "hard work" needed to build a brand amid Meghan Markle's own launch for her lifestyle brand, 'As Ever'. Meghan Markle began selling her products on her website earlier this week, and items included flower sprinkles, wildflower honey and herbal teas.

As reported in the Daily Mail, Carole Bamford, 79, founder of Daylesford Organic, gave her opinion on Meghan's brand launch. She said: "I think she’s crazy. Why? Because she hasn’t got any history. Or authenticity. Before you launch anything, you have to do the hard work and get everything in place." In an interview with The Australian, the businesswoman recalled that Daylesford Organic emerged very gradually, and only after creating conditions in which organic food could be either harvested or reared on the family’s 1,700-acre Gloucestershire estate.

"It was the farm animals and soil. For the first 20 years, we didn’t make or sell any of our own products," explains Carole.

Shortly after issuing a social media psot about her website going 'live', Meghan Markle posted about her brand selling out within one hour.

She later posted: "Our shelves may be empty, but my heart is full! We sold out in less than one hour and I can’t thank you enough…for celebrating, purchasing, sharing, and believing. It’s just the start @aseverofficial. Here we go!"

Ahead of the launch, Meghan said in a newsletter to followers: "Of course, you'll find the raspberry spread that started it all presented in keepsake packaging that you can repurpose to tuck away love notes or special treasures, and to remember this pivotal moment with me. Think of it as our time capsule."

She added: "I hope when you see what I've worked so hard to create, you're encouraged to know that whatever life brings, you can do it too. Your value, your creativity, your joy - that is you, as it's always been and always will be. You are you - As ever, and forever."

A full list of products available for sale included a raspberry spread, herbal lemon ginger tea, herbal peppermint tea, herbal hibiscus tea, her flower sprinkles, crepe mix, shortbread cookie mix with flower sprinkles included and a limited-edition wildflower honey with honeycomb.

Developed in partnership with Netflix's CPG division, this collection offered a glimpse into Meghan's approach to "elevated, everyday living" and is inspired by her "long-lasting love" of cooking, entertaining, and hostessing "with ease".

The As Ever launch comes nearly two months after Meghan announced she would be refreshing her brand, previously named American Riviera Orchard.