A foodie was left speechless after being hit with an eye-watering €28.99 bill for just one pizza.

After spending around £22 on the cheesy slices, they took to X to complain about the staggering price. They asked: "When did it become normal for a pizza to cost almost €30? I'm shocked."

Fellow users flooded in with advice, suggesting looking for offers or promo codes to add on in future. Yet the woman in question countered they were merely astonished by the steep price of a solo pizza.

The post even caught the attention of budger airline Ryanair – who popped up with a cheeky comment that stole the limelight.

They stated: "It's cheaper to travel to Italy and eat it there." This led to the post gaining more than 12,000 likes within a mere 24 hours.

While many found the tweet amusing, some took to the comments section to clap back at Ryanair. One disgruntled customer said: "I wouldn't travel with you even if you gave me the ticket for free, disgraceful."

Another agreed, writing: "Maybe, but I would definitely fly with a company that treats its customers and employees better than Ryanair."

Meanwhile, others found holes in Ryanair's suggestion. One joked: "Come on, give me a flight to Italy for less than 28.99 Euros."

Despite a bit of backlash, plenty of people enjoy Ryanair's social media strategy. It is known for being bold, unconventional, and humorous, often pushing the boundaries of traditional corporate tone. The airline has developed a strong online presence, primarily on platforms such as X, Instagram, TikTok, and Facebook.

Ryanair frequently makes light of its own reputation – whether it be jokes about low fares, add-on charges or flight delays. It also takes a pretty nonchalant response to complaints – regularly pointing out that customers are paying very low prices to fly with them.

Ryanair CEO Michael O'Leary spoke about the cheeky social media approach recently. He remarked to Skfit that online mediums are advantageous because he can "reach lots of people at no cost". The plan seems to be to "make noise" in order to obtain the highest possible amount of visibility.

This strategy is definitely working. The official Ryanair page on TikTok boasts more than 2.5million followers, showing how recognisable the brand is with Gen Z audiences. It's also big on Instagram and X, boasting 1.6 million and 869,000 followers on the platform respectively.