Europe's best known islands get inundated with tourists over the summer months, with hotspots like Mykonos and Santorini among the most popular destinations. Some of the top places in Spain and Italy, including Venice, have even resorted to tourist levies to tackle overtourism amid complaints from locals.

But Paphos, a beautiful seaside city in Cyprus, is actually keen to attract more visitors to its picturesque shores - where holidaymakers can enjoy stunning beaches and azure waters. The Paphos Regional Board of Tourism (PRBT) has just launched a new advertising campaign encouraging locals to come to the sunswept spot in the southwest of the country for their Easter holidays. Hoping to boost domestic tourism, the PRBT has appealed to all Cyprus residents to enjoy a short-term holiday and enjoy Paphos' lesser-known delights, as reported by K News.

According to a Facebook post by the organisation, the "campaign primarily leverages social media platforms like Facebook and Instagram", and "features special holiday packages that cater to various types of accommodations, along with rich, authentic gastronomy, family-friendly activities, wellness and relaxation services, priceless cultural heritage, stunning nature, and the delightful scent of flowers".

The district includes the original site of the ancient city of Paphos, now known as Old Paphos, in the village of Kouklia, and New Paphos (also known as Kato Paphos) 10 miles away on the coast.

New Paphos is an impressive modern city, boasting beautiful beaches, and picture-postcard coastlines.

A personal travel expert, Gilly Bachelor, previously spoke to Express.co.uk about the city, noting its elongated season which provides decent temperatures from April into November.

She added: "Winter can be changeable, but tends to be fairly decent. There are lots of bars, restaurants and ancient sites in Paphos Old Town. There's something for everyone."

Average monthly maximum temperatures in Paphos range from around 18C in January to 31C in July and August, according to the Met Office.

September sees an average of 30C, and even in October and November the mercury remains in the 20s.

A number of its beaches have Blue Flag status, indicating their waters are safe and clean for swimming, including Sodap Beach, which is nestled east of the harbour.

But there's also a wealth of historical sites to explore, including Pafos Archaeological Park, a UNESCO World Heritage Site, and one of the largest and most diverse, guided visitors through the Stone Age, Hellenistic period, and Roman and Byzantine empires.

The entrance fee is just 4 euros, and a bargain given the grand ancient ruins you can walk through.

Here you'll find intricate floor mosaics, renowned for their excellent preservation and vibrant colours, depicting various scenes from Greek mythology.

There's even a nearby shipwreck, a Sierra Leone-flagged cargo ship which ran aground in 2011 and was abandoned.

Best of all, flights of the UK are only around four and a-half hours making it great destination for a quick getaway.