Meghan Markle has made her stance on Donald Trump's new global tariffs clear in a new interview promoting her lifestyle brand, As Ever. The Duchess of Sussex launched her brand last Wednesday, on the same day that the White House tariffs were introduced for about 60 countries it described as the "worst offenders" in terms of charging higher tariffs on US goods or implementing "non-tariff" barriers to American trade.
These include the EU, China, Japan, Thailand, Vietnam, Cambodia, South Africa and Taiwan. A 10% import tax on goods coming into America from around the world kicked in on Saturday morning, while a 25% levy on foreign cars had come into force on Thursday. But Meghan said that the new tariffs will not affect her brand for the time being.
She gave a new interview to Fortune magazine, saying: "At the moment, all of our products are currently made in the US.
"But as we look at the larger context of how this is going to affect the consumer day to day, I’m very grateful that in part of the conception of this brand, I wanted to create products that look more prestige, but are more accessible and affordable.
"I think during any time of recession, people still want to find creature comforts, items that can bring them joy."
As Ever, which currently only ships to the US but has plans to ship internationally, is thought to release new product collections seasonally.
Its first collection featured various herbal teas, flower sprinkles, crepe mix, shortbread cookie mix and wildflower honey with honeycomb.
Meghan's raspberry spread in keepsake packaging cost 14 dollars (£10.80), while her limited edition wildflower honey with honeycomb cost 28 dollars (£21.60). The spread without the packaging will become available later for 9 dollars (£7).
Her flower sprinkles, which the Duchess frequently used in her Netflix series, With Love, Meghan, cost 15 dollars (£11.60).
The herbal teas — lemon ginger, peppermint, and hibiscus — cost 12 dollars (£9.30) each, and both the crepe mix and shortbread cookie mix were priced at 14 dollars (£10.80).
All products were sold out within the first 30 minutes on the day of the brand's launch.