Celebrity Big Brother contestant Ella Rae Wise has become a familiar face on reality TV, having first gained fame on The Only Way Is Essex in 2019. She has also appeared on other shows such as Ex on the Beach and The Challenge UK.

Describing what motivated her to join Celebrity Big Brother, Ella explained: "I think the most I'm looking forward to has to be meeting and getting to know new people and learning new things about myself and others, as well as being out of my comfort zone and under pressure, weirdly because I deal with pressure really well.

"I'm quite relaxed, but it might be a bit different being in a house with loads of people that I normally wouldn't spend time with or know in normal day-to-day life."

Ella has shared some personal stories while getting to know her fellow housemates, including her recent breakup with Dan Edgar, a fellow TOWIE cast member. She and Dan dated for 18 months before unexpectedly ending their relationship just days before Ella entered the Celebrity Big Brother house.

"I knew something wasn't right," she admitted, as she was embraced by her fellow cast members.

"Thank you. It's just one of them things. I just feel like an idiot because everyone... I just knew he wasn't going to be what I wanted him to be, and I thought maybe he might for me, but he just... and I don't want to waste years trying to change someone, do you know what I mean?"

Following his stint on this year's Dancing on Ice, Dan found romance with Ella after calling it quits with former TOWIE flame Amber Turner. Viewers have watched the couple's relationship blossom on the reality show over the last twelve months, reports OK!.

Ella, a notable influencer and friend to brands such as SHEIN, White Fox Boutique, Baddest Bod, and Gumi Vitamins, often presents sponsored content to her audience.

In May 2024, the 24 year old reality TV personality announced the launch of her own clothing line, Bemee by ERW. The venture appeared to be a lifelong passion with Ella revealing to her supporters that her aspiration for setting up a fashion enterprise took "years" of preparation and design innovation.

Prior to finding fame on TOWIE, Ella honed her skills as a hairdresser, later becoming a certified aesthetics practitioner following a temporary departure from the popular ITVBe series in 2021.

However, Ella's absence from TOWIE was brief as producers recalled her during the holiday season within the same year. Ella confessed to Closer magazine that her break from TOWIE was something she did "really need" at the time.

She explained: "I feel like it was sort of a little bit of a blessing in disguise because being on TOWIE, the storylines themselves can always be quite tricky and personal. It was ongoing drama and realistically for me, I needed that time to focus on my mind and my goals."

Celebrity Big Brother airs on ITV1 at 9pm