Thousands of Brits are poised to take to the streets in co-ordinated attacks on the world’s richest man, Tesla boss Elon Musk. Activists in at least eight major cities will take part in the Tesla Takedown Global Day of Action with dealerships set to be targeted across the UK on Saturday.
Showrooms are on red alert with demonstrations planned in Bristol, Edinburgh, Glasgow, Leeds, London, Manchester, Nottingham and Winchester. It follows a string of recent attacks on the company. In the latest, police found “incendiary” devices after receiving a report of an “abandoned hazardous” item inside a dealership in Austin, Texas, where the company is headquartered. Those behind the UK action describe itself as a grassroots campaign “to stop Elon Musk promoting authoritarians, disinformation and fossil fuels around the globe”.
Its stated aim is to “finish the unelected centibillionaire as a political force by tanking Tesla’s still wildly inflated share price and thus his liquidity”.
It comes as Mr Musk combines his role as Tesla chief and head of the waste slashing Department Of Government Efficiency (DOGE).
The protests are supported by the UK’s Stop Trump Coalition, which is working towards a mass demonstration against US president Donald Trump’s planned state visit later this year.
Demonstrations are also planned in Australia, Canada and Germany.
Organisers claim the ongoing small-scale protests are “powerful and effective” as they “raise awareness, hit the brand, and hinder Tesla’s ability to make sales”.
Theodora Sutcliffe said: “One of the most fascinating things about watching this wave of protests unfold internationally is realising how many countries have an Elon Musk problem.”
The demos come just a fortnight after Mr Trump said he would buy a Tesla after the electric vehicle maker’s sales and share price plunged amid the controversy surrounding Mr Musk's foray into global politics, most notably as the boss of the White House cost-cutting DOGE.
The president said “radical left lunatics” are “illegally and collusively” boycotting Tesla, which he described as one of the best carmakers in the world. This action, he said, was meant as a personal attack on Mr Musk and what he stands for.
He said: “I’m going to buy a brand new Tesla as a show of confidence and support for Elon Musk, a truly great American.”
Experts blame the elevation of 53-year-old South African-born Mr Musk to what effectively amounts as an unofficial role as US assistant president as the main reason behind a spate of attacks on Tesla vehicles and dealerships, some of which have been graffitied, and recent trouble for the company's stock, which is down about 43% this year.
There have been a series of attacks on Tesla vehicles, charging stations and dealerships, which President Trump has vowed to treat as domestic terrorism. Suspected arson attacks have been reported around the world.
Over the past decade Tesla has delivered around 200,000 vehicles to UK customers, making up about one-fifth of all battery electric vehicles on Britain's roads.
On Monday Mr Musk appeared to make light of the deliberate targeting of Tesla cars with a post on X, which he owns, saying: "Turns out we can get radical leftists to burn down any government department if we just put a Tesla logo on it! This will be so easy. They'll never figure it out."