Piers Morgan and Lord Alan Sugar seem to have reignited their "feud" with a series of social media posts, taking aim at each others ages. BBC Apprentice star, Lord Sugar, 78, added fuel to the fire as he teased that Piers would need "incontinence pants", and now the Uncensored host, 59, has responded comparing the businessman to Donald Trump.

Posting to X/Twitter on Monday, Lord Sugar teased: "@piersmorgan It's my birthday today Piersy (78). I know you are trying hard to get me a stainless Rolex daytona let me know when you have it." He then quipped: "I understand you are reaching the big 60 on the 30th are you eligible for your pension now. You can get you incontinence pants free now on the NHS."

Piers replied in equal jest, writing: "Happy birthday, my Lord. I’m staggered that the age gap between us is only 19 years. You look about 10 years older than Trump who’s your age."

The latest exchange has sent X into a frenzy, with many jumping to Lord Sugar's support. One commented: "Happy birthday to Lord Sugar! That 19 year age gap might be small, but the shade you're throwing is massive, Piers."

Another said: "Piers Morgan is trying to mock Lord Sugar's age, but he looks older than President Trump." A third penned: "You and lord sugar look the same age."

It all began back in 2020, when Piers still hosted Good Morning Britain. The pair had originally been friends but soon clashed on differing opinions.

As the country was put on lockdown due to the coronavirus pandemic, the ITV presenter fiercely held government ministers to account, when the first failings to respond to the pandemic emerged - much to the dislike of Lord Sugar.

Lord Sugar tweeted at the time: "What minister in their right mind would want to go on @gmb to be abused and bullied by @piersmorgan." He also compared Piers to Hitler, claiming he didn't really "give a s**t" about the topics he was ranting about but that he just used them to get people on his side.