Bill Legge, the award-winning farmer who was the face of of Sainsbury's Taste the Difference crisps and who appeared multiple supermarket campaigns has died at the age of 77. Alongside his work with Sainsbury's he was also the face of the Morrisons' Cafe TV campaigns.
The popular star passed away at Addenbrookes Hospital on April 3, and his funeral took place on Thursday, April 17. His family has shared an emotional tribute confirming the news: “He will be missed for his sense of humour, his kindness, his love of his family and the Fens, his level headedness and his ability to work with others. We would like to thank his many friends and everyone on the farm for their support, loyalty and kindness over his lifetime, especially in the last few weeks.” Born and bred in the village of Southery, Norfolk, Bill helmed Further Fen Farm for more than 25 years.
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