A Scottish woman, Karen Heffernan, has seen a tremendous change after losing an incredible 13.5 stone, more than half her body weight, within about 18 months due to a swift response to a minor health scare.

Prompted by a talk with her doctor, Karen abandoned the traditional approach of calorie counting and instead turned to Simple, a health and fitness app, for guidance on making gradual yet impactful changes to her lifestyle. She now confidently asserts she's in peak condition, stating: "I can't believe it's actually been so simple. I've not felt deprived along the way, my motto just now is 'delay, don't deny'."

From a starting point of 26 and a half stone down to almost 13 stone, Karen remarked, "You can have the treats, you have the yin and the yang, you build things up. This isn't through surgery, it's not through medication or any of that, some vitamins along the way, yes, but good food, good exercise, good sleep and motivation to keep you going along the way."

Karen's path to wellness didn't just ramp up her vitality; it came with many additional perks. She elaborated on the positive effects her weight reduction has had on her day-to-day life, including the ability to eat out without fretting over chairs or to fly with ease without worrying about the space.

Drawing attention to the subtle yet significant improvements, Karen added, "It's little things like going out for a meal and not having to worry about where you're sitting or going on an aeroplane and not worrying, if you're in the middle seat, about encroaching on anyone else.", reports the Liverpool Echo.

Fitness and wellbeing apps have experienced a boom, especially during the pandemic as people sought ways to keep fit during lockdown. There's now an array of tools available to help individuals reach their fitness goals, from meal tracking apps like MyFitnessPal and LoseIt to digital workout programmes such as Hevy, according to the Mirror.

The Simple app amalgamates various features from these apps into one comprehensive platform. It provides a variety of fitness options, including strength training, cardio, and even chair yoga, complemented by a suite of advanced tools. One such tool is NutriScanner, which can evaluate the nutritional content of meals using just a photograph. For those interested in intermittent fasting, there's a tracker that aligns with Michael Mosley's 16:8 plan, aimed at boosting metabolism by adjusting meal timings.

The app also features an AI-powered assistant, Avo, who can offer advice and respond to queries throughout the fitness journey. Currently, the Simple app is offering a 60% discount for all new signups using the code REACH60 at checkout. Upon registration, users will be prompted to fill out an online questionnaire about their diet and exercise preferences and objectives. This data is then used to devise a fully personalised plan tailored to each individual's needs and schedule.

Karen has openly shared her remarkable health transformation journey, explaining the steps that led to her success: "I started small, I found the intermittent fasting lifestyle, did a lot of research and I gradually built things up. Simple was a great way to track the fasts that I was doing and gives you tips along the way. I also introduced Avo, which was great in giving you some tips for health and nutrition and making recipes."

Despite any challenges faced, Karen offers motivational advice to those looking to follow in her footsteps: "One of my first tips is to just keep going. Guilt? Get it out the window. There's always the next day where you can start again and get on the journey. Exercise is really important. Now I do core stability, I'm doing pilates and you can't stop me from walking. I take the family on little walks after a meal."

Joining an impressive community of over 17 million users globally, Karen embraced the capabilities of the Simple app to enhance her approach to fitness and wellness. It is essential, however, to acknowledge that individual results with the app may differ, and consulting with a healthcare provider is sensible when considering significant alterations to one's health regimen.

The Simple Life App has garnered an impressive 4.2 out of 5 stars on Trustpilot, buoyed by the opinions of more than 28,000 users. A glowing five-star review recently shared: "Love this app. It's teaching me how to make eating healthy and being active a lifestyle that I can continue on my own. Love the workouts that I can adjust from low to high depending on my time and energy. Logging food and water is easy, as well as using their AI to get recipes from a list that I have in my pantry and fridge to scanning menus at restaurants to help me choose the best option."

Another user lauded the AI coach, Avo, for its inspirational guidance, remarking: "The coach is helpful. Also, when I fall off track the coach doesn't make me feel like I failed the day. It is very encouraging and helps keep me motivated and focused."

Despite the praise, some reviews were less favourable, with one three-star critique noting: "I feel tied to my phone. It's not good for me."

Another user complained: "I can't see how many calories I am consuming.There is no meal plan. Not easy to navigate through on main page."

Another user was effusive about the app's benefits, calling it 'one of the best weight loss and lifestyle apps I've ever used,' and elaborated: "It's the best combination of evidence-based strategies (fasting, Mediterranean diet, mindfulness, etc) with the power of AI, which is like having a personal health coach or therapist in your pocket. I also appreciate that tracking is so easy and focuses on the quality of food choices rather than tedious portion size and nutrition tracking like older programmes."

The Simple app, compatible with both Android and iOS devices, is enticing users with a hefty 60% discount by using the promo code REACH60 at checkout.